„FLOWERS FOR FLORAL PEOPLE”

Silvia Madina

* Floral prêt-a-porterand openingof trade center „Tilia”

A unique prêt-a-porter of exotic flowers will present the most rage and original tendencies in the floral art. This will take place at 10th of October 2008 at 13pm during the opening of the new center for flowers of „Tilia” that is situated at 80 “Alexander Malinov” Blvd. The aroma event is a part of the show that “Tilia” will give away to his guests and friends on this occasion. A special surprise is the visit of the Dutchman Johann Frederick Liher, who is one of the most famous florists in the world. He will demonstrate professional techniques in the arrangement of cut flower. Especially for the unusual fashion defile will come in Bulgaria a few trucks with flowers that will change the event in scene of fairy from aroma and beauty.

The new trade center is extended at area of 4 000 square meters and it offers a special service to its clients – refrigerator camera, situated in the underground garage of the building that ensures 24-hour care and access to the flowers, bought from “Tilia”. Trade center “Tilia” is the only place in Bulgaria, where are situated four refrigerator cameras for safe-keeping of cut flower under ideal conditions. The outfits support the necessary temperature and humidity of the air and prolong the life of the flowers.

During eleven years company “Tilia” occupies very strongly with trading of cut flower and potted plants, as its place at the Bulgarian market from long time is among the leading in the branch. “Tilia” takes active participation in different charity initiatives. It is a partner of long standing of the program „Made in Bulgaria”, with author Adriana Tsaneva and „New world image”, with manager Olga Uskova. “Tilia” takes care of the floral decoration of different fashion events as „Ball of the flowers” and „Man of XXI century”. Lately “Tilia” made a unique dress of live flowers, personally projected by the world famous designer Manuel Motta.

The original approach, the aesthetical sense and the creative ideas make “Tilia” main partner in fashion events from highest class. Seven from the leading arrangers in Bulgaria are part of the team of “Tilia”. They graduated successfully courses for education at Estonian and Dutch specialists, among those Mrs. Helene Valstar – one of the leading Dutch arrangers, often engaged by the queen of Netherlands.

Among the permanent partners of „Tilia” are: Embassy of Kingdom Netherlands in Republic of Bulgaria, United Bulgarian Bank, Socotab-Bulgaria, Mobiltel, Balkan Star, Park Hotel Sankt Peterburg, Novotel Plovdiv, Regional Administration Plovdiv, International Fair Plovdiv, Galaxy Property Group, Vinprom Peshtera, Maxcom. A number of hotels, industrial enterprises, sports clubs and restaurants in the country imposed the whole planting and the regular care for the decoration with cut flower at the specialists in „Tilia”. The correct partnership of „Tilia” with multiples like Doverie Bricolage and Praktiker – Bulgaria is a fact with a history of long standing.

Photos:

1. The famous Dutch florist Johann Frederick Liher, who will be guest in Bulgaria during the opening of the new center for flowers of „Tilia”.
2. – 7. Floral works of art of „Tilia”.
Photo: © Tilia

Read: 5369 times                                                  © Fashion Lifestyle Magazine, issue 15, October 2008

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