Fyre Festival - Parody of the Festival Culture
Vasilena Chitakova
What is the festival?
The Fyre Festival promised to be like no other: a luxurious guest welcome, yachts in turquoise waters, beaches with glamorous supermodels during the day and night bands and restaurants with delicious and sophisticated food cooked by chefs. It was believed that the festival would face direct competition with Coachella. Ticket prices varied from $ 1,200 to $ 100,000. Fyre is referred to as the "Millennium Cultural Event" with many rich and influential guests who were to be accommodated in the Bahamas in April and May 2017. But the slogan of the festival: "On the border of the impossible" proved prophetic.
What really happened?
The festival became a complete catastrophe-the location was a remote point in Great Exuma, hurriedly covered with sand. Workers had to build residential buildings, but instead the guests were greeted in tents furnished with wet mattresses from a previous storm. Musicians and restaurants were missing, and the food was American cheese on bread. The pure turquoise waters were shark-inhabited. Meeting guests was also a failure. The flights were late and for some of the guests there were no accommodation. At the end of the festival, on the first day they put the damaged sewerage facilities, which left many of the guests without the chance to get home. What happened on Fyre Fest has become a parody of the festival culture.
Who is to blame for what happened?
Promoter of the festival Billy McFarland may spend 10 years in prison for lying to investors and sending fake documents. He pleaded guilty to the allegations of fraud and apologized for declaring the festival legitimate. He also said that he did not assess his available resources and underestimated the organization of such a major event.
Subpoenas may also receive two talent agencies, representing Bella Hadid, Kendall Jenner and Emily Ratajkowski, who are participating in the festival's advertising content. They made a photo shoot on a yacht and posted photos in an advertisement facility. Gregory Messer, the Fyre Media bankruptcy trustee, hopes that meeting the models will help understand what has happened to the total $ 26 million raised by Fyre's investors. It is estimated that over 1 million dollars are spent on hiring talents to participate in the festival, and hundreds of thousands of dollars are spent on influential personalities such as Jenner and Baldwin. There are also claims that Kendal Jenner has received $250,000 for a post in Instagram linked to the festival, which was then erased.
How Responsible Should Influencers Be What They Offer?
After the bad showdown at the Fyre Festival, people first blamed the organizers, of course, but the models that made it look so beautiful. The boundaries between communicating with followers and commerce are increasingly blurring. Here comes the question as to how accountable the influencers should be for what they are selling.
This is an ad for the famous people is an opportunity to make easy money. Karen Robinovitz, co-founder and CEO of Digital Brand Architects, says that the decision of an Influencer to advertise something is much more personal than a magazine. When a magazine makes an ad, it does not need to approve the product, whereas in Influenza it means it approves it. All posts that put influential people on their walls on social networks, whether paid or not, show approval. He also says that when an Influencer is behind a particular brand or product he must think about the association and really believe what he says. Influential people must be able to advocate what they publish and do their work with passion. Robinovitz says that if things go wrong with the product, this can badly affect the marketing of this person in the future. According to him, this mode of trade is built around personality, its tastes and preferences, and the way it relates to people. This type of marketing is intimate communication and the influxes today, personalize everything.
According to Max Pollack, a co-founder of a creative agency and production company, Matte, who was hired to advertise the Fyre festival on social networks, it is really important for the influential fan to believe what he is doing. He says people are more intelligent in this respect, and they understand when advertising is fake. The influential person must work naturally with the product, otherwise, when he does not feel the spot is noticed by the people.
What’s next?
Ja Rule, one of the founders of the festival, spoke on Twitter about his role in the failed festival. He writes that he really apologizes and guilt is not his, but takes responsibility for what happened. The organizers of the festival promise to reimburse the price of their tickets and give them VIP passes for the festival next year.
Photos:
1. Netflix documentary film.
Photo: © Neftlix / https://www.huckmag.com/
2. - 4. Real pictures from the festival.
Photo: Photo 2 - COS /
https://consequenceofsound.net/
picture 3 - Rain Man Instagram
picture 4 - Rosario Instagram
5. Billy McFarland - Sentenced at Manhattan on October 11, 2018
Photo: © AP / https://www.rollingstone.com/music/
6. Haley Baldwin, Emily Ratajkowski, Bella Hadid, Elsa Hosk and Rose Bertram.
Photo: Hailey Baldwin Instagram
7. Kendall Jenner.
Photo: © Brian To / WENN.com /
https://www.sheknows.com/
Sources: Elle.com; Vogue.com;
Telegraph.co.uk
Read: 6397 times © Fashion Lifestyle Magazine, issue 100, Mart 2019
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